Qualcomm chooses MasterImage 3D for development tablet
2/23/2012 8:20 PM EST
SAN FRANCISCO--Korean company MasterImage 3D has scored itself an important backer in the form of Qualcomm.
Just ahead of Mobile World Congress (MWC) in Barcelona next week, MasterImage said its glasses-free 3D screen had been selected by the mobile chip giant for a 10-inch Mobile Development Platform (MDP) based on Qualcomm’s Snapdragon S4 processor.
The MDP boasts a display of 10.1″ with WUXGA (1920*1200) resolution featuring MasterImage 3D’s Cell-Matrix Parallax Barrier technology and will run Android 4.0 (Ice Cream Sandwich).
The 3-D technology itself is patented TN-LCD-based autostereoscopic which allows for direct viewing of 3D content on flat screen displays (TFT-LCD, PDP, OLED) without the need for glasses with a high degree of brightness and virtually no crosstalk or ghosting.
Qualcomm will be demonstrating various 3-D content on the glasses-free MDP Tablet 3D Edition, including new 3-D programming from 3net – the Discovery/Sony/Imax 3-D joint venture. The chip firm will also show off its 2-D to 3-D conversion technology, which enables real-time 2-D to stereoscopic 3-D conversion of videos and game.
“Although our technology is breakthrough of the 'wow look at that’ kind, we are still a small company in start-up phase,” MasterImage 3D’s executive vice president and general manager Roy Taylor told EE Times. “To have the world’s largest and by far most successful mobile chipset company support us has been amazing,” he added.
Taylor said he felt Qualcomm was taking a leadership position in 3-D and had chosen MasterImage because of the quality of its 3-D compared with its competitors.
“Based on viewing angle, brightness, reduced cross talk and support for high resolution large sized displays we stand alone,” he said.
You can see a brief general overview of Qualcomm’s MDP from the firm’s Leon Farasati below: