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lcovey

5/25/2012 3:47 PM EDT

You forgot one. ...

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Abrahim

3/21/2012 11:34 PM EDT

i dont really agree . . .brain is a massivly parallel computer and parallel ...

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Beer: It's what's for work

Brian Fuller

3/8/2012 7:03 AM EST

Engineers work extraordinarily hard, harder I'd argue than almost anyone except fishermen on "Deadliest Catch," coal miners, Rush Limbaugh's crisis-management consultants or Navy SEALS.

One of fuels to maintain a high level of engineering operational readiness is caffeine, through delivery mechanisms like coffee and tea, Red Bull, DynaPep and disposable hypodermic needles (c'mon, tell me you haven't at least thought about it).

But caffeine can be taken too far, as I heard this week from analog engineer and EE Lifer Chris Gammell. He wondered aloud on Twitter (@Chris_Gammell) whether his new in-cube coffee maker might be prompting him to partake in too much caffeine and get a little too ENERGETIC AND JITTERY and then wear down the carpet between his cube and the nearest caffeine-explusion room.

A modest proposal
In my lifelong quest to be helpful, I suggested he add a beer keg to his cube to balance things out. This prompted embedded engineer and Drive for Innovation star Scott Wohler (@swohlereng) to raise a number of helpful design considerations.

The usual Twitter hilarity followed, but it got me thinking (yay, finally!): Because engineers and beer go together just like, well, engineers and caffeine, beer needs to become more institutionalized in the work place. It needs to come out of the closet, literally and figuratively.

After all, beer is a staple in many business segments already.
  • Big-time brewers, for example, usually offer free beer for their employees and look at how successful they are! 
  • Bars, believe it or not, make a killing off beer.
  • Unless you're the Boston Red Sox, New York Mets, St. Louis Cardinals and one or two other Major League Baseball teams, beer is an integral part of your employees' jobs.
  • Many of the innovations that came from Sun Microsystems are traceable to interactions that came about during that workstation company's famous beer bashes.

Beers and engineers

Beer should be more incorporated into engineering environments for many reasons. Chief among them is that beer and scientists enjoy a collaborative relationship, despite a notorious Czechoslovakian study some years ago (since debunked) that beer and science don't mix.

Beer is also a well-known social lubricant. You've hit a wall with a prickly colleague over the right way to route a dense pcb. Re-approach the topic after offering your colleague a lunchtime brew. Your boss is making completely asinine project deadlines? Beer will help relax him and those.

Lastly, what better team-building exercise than to conceive, design and implement a beer-delivery system in the engineering department?  There's no reason that college kids should have all the fun these days amid the whole maker/hacker phenomenon.

Think about the connections between your daily design tradeoffs and the beer-delivery architecture:
  • Is it practical to devise a distributed distribution scheme in which multiple kegs serve one or two engineers? Pro: You'd avoid lunchtime and "rush-hour" pulls on the keg to be sure (when the beer would slow to a trickle). Con: How do manage a distributed refrigerator system's power consequences when your CFO is trying to win carbon credits as part of his bonus plan??
  • Should you have a "cloud" system in which a single (presumably mondo-large) keg serves the entire department via individual taps? (Remember, the farther the tap from the keg, the more you need to carbonate your beer for optimal pours; where do you store the CO2?). It boggles the mind.

Doubting Thomases

Now I know what you're thinking… HR will seem reluctant at first (they always are, because "fun," "creative," and "different" are not words found in HR Policies and Procedures, Vol. 975.2.12.9-a).

But offer your HR VP a beer, sit him or her down and explain the salutary effects of the occasional barley pop. And close by reminding him/her that some of the greatest design engineers of the 1970s and 1980s were not shy around beer.

Remind him or her that today's work environment is all about self-esteem, and there's nothing that improves self-esteem like a couple of carbonated fermented beverages. High self-esteem scores are crucial to the annual "satisfaction in the workplace" surveys that the HR folks are being bonused on (hint-hint).

I could go on, but my mug just went dry.

Share your experience
In any event, this should arm you to pitch the idea to your management. And for those bleeding-edge EE Lifers who have already installed a beer-delivery and productivity-enhancement system in their work places, please send in your photos, designs and experiences and we'll share them with the group.

(Below are some inspirational stories). Cheers.




swohler

3/8/2012 10:31 AM EST

Brian, you've certainly covered all bases here. I was enthralled with the robotic beer pong table, though disappointed that no one was drinking the beer. Give it to the robots - reward for their hard work. Some robots can't operate without alcohol (Bender). I hope Chris can take this article to mgmt with an impassioned plea for the installation of some dispensing machine - a fully architected system with distributed CO2 (nitrogen for Guinness), tap tables, or just a fridge.

Two of my favorite things: engineering and beer. For years I worked at a small company where beer was a part of the culture. On Fridays after 4:00pm we would convene in someone's office with a six pack, discuss the events of the week, what everyone was doing on the weekend and so on. It was somewhat ceremonious, and I usually had to buy the beer, but it was always something to look forward to.

Beer also has another excellent property which I might add - removing the creativity block. After a couple of beers, my ideas come much more freely. Engineers are typically introverts and beer can correct that. However, everyone has a "slippery slope." Three beers in and you might not be so productive for idea-generation any longer. You might also suffer from post-beer carb-coma syndrome (PBCCS). The only known cure is to watch cat videos on YouTube. This clearly has a terrible effect on productivity levels.

As for coffee, well we consume that throughout the day as well. For the adventurous, and those who prefer efficiency, Troegs makes a beer called Java-Head Stout, which is a malty, chocolate-y stout made with coffee. This would probably be more acceptable than making an Irish coffee at your desk.

It's nice to be the owner and manager of a company, as company culture is an important piston in the engine of business. If your employees enjoy beer, well, let them have beer. Just look for the ones with the tell-tale imprints from their static mats on their cheeks, and implore them to cut back.

Cheers!

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forthprgrmr

3/8/2012 11:11 AM EST

I'm from Cleveland.
Look up "ten cent beer night" on Wikipedia.
And imagine the workplace.

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phoenixdave

3/8/2012 11:12 AM EST

I say combine the best of both worlds!

Perhaps a bottle of Goose Islands Bourbon County Coffee Stout?

http://www.gooseisland.com/pages/bourbon_county_coffee/96.php



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ChrisGammell

3/8/2012 11:14 AM EST

Another thing I forgot to mention to you that adds a bit of historical perspective to the whole thing. On page 130 of the book, "Bill and Dave", they talk about the importance of Beer Busts at the HP headquarters on Friday afternoons. It'd be a time to unwind and talk about the week and build relationships outside ones own department.

http://books.google.com/books?id=KMSH_wzyDaEC&lpg=PA102&dq=bill%20and%20dave%20hp&pg=PA130#v=onepage&q=beer&f=false

Another important part of the culture? A coffee break, every day at 10 am. See? Coffee and beer!

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kumaranmani

3/8/2012 2:06 PM EST

Problem is the law. You need to get a liquor license, unless its a party and you get rid of all alcohol at the end of it.

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phoenixdave

3/8/2012 2:49 PM EST

I'm not sure that's required everywhere, is it...???

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David Ashton

3/8/2012 5:58 PM EST

And don't forget that we voted beer the 4th greatest innovation:

http://www.eetimes.com/electronics-blogs/design-contests---competitions/4229185/Cavemen-and-the-quality-of-life

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Brian Fuller2

3/8/2012 8:44 PM EST

Scott, it is my undying regret that we had to jet off from our meeting with you and Adam in Maryland. I don't recall seeing a kegerator anywhere, otherwise we would have stayed for a while.

; )

When I see you next at a trade show or elsewhere, we will simulate the event at a local tavern!

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http://goo.gl/ARxPM

3/8/2012 11:03 PM EST

The best & first oriental style logo design http://goo.gl/ARxPM

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colin.holland

3/9/2012 8:15 AM EST

And of course when you mix technology and beer you can end up winning prizes: http://www.renesasrulz.com/docs/DOC-1786

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dylan.mcgrath

3/9/2012 12:26 PM EST

Well said Brian. This is an idea whose time has come. I believe we have evolved significantly enough as a civilization to recognize the innumerable benefits that beer provides for engineering and many other professions as well. I predict that this blog will one day be recognized as a seminal work in influencing the course of human events.

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phoenixdave

3/10/2012 7:34 PM EST

I'll drink to that!!!!

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Brian Fuller2

3/9/2012 1:38 PM EST

Dylan, thank you for your kind words. But it really takes a village to build a beer-delivery and productivity-improvement culture inside companies. It takes visionaries and risk-takers, people unafraid to take a few arrows in the back.

Yet, turning the lens on ourselves, we have no beer-delivery & productivity-improvement system at work. What's up with that? We aren't walking the talk yet.

To quote the immortal speech-maker John Belushi, "Who's with me?? Let's goooooooooooooo."

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David Ashton

3/11/2012 5:21 PM EDT

"Who's with me?? Let's goooooooooooooo."

Nice quote Brian, wouldn't be from 'King Frat" by any chance?? Great movie.....

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palf

3/9/2012 3:44 PM EST

I worked at MBB in Munich as a contract engineer 1978-82, and the software crew in each 3-man office regularly polished off half a crate of Spatenbrau before lunchtime. For the hardware boys it was a full crate. And of course, beer was available at lunchtime!

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iree

3/9/2012 4:13 PM EST

I was in Manching in the early eighties supporting some flight tests on the Tornado at MBB. The flight debrief was always accompanied with a small keg of beer. I miss those times.

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Frank Eory

3/9/2012 4:55 PM EST

Years ago I too used to travel to Munich for regular work trips. The company cafeteria sold beer, the office areas had mini-refrigerators that were usually stocked with beer, and there was even a refrigerated Lowenbrau vending machine next to the Coke machine.

Work hard and play hard seemed to function well for our inter-continental team. No beers before 5 pm, and we usually worked until the security guards told us to get out just before 9 pm.

That's another great thing about German culture -- you're not allowed to stay at work past 9 pm, and you can't go in on the weekends :)

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OmegaMan

3/9/2012 4:51 PM EST

Years ago, we were allowed to have alcohol at office parties over the holidays. Now there is too much concern over lawsuits.

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WKetel

3/9/2012 10:03 PM EST

When I worked at Delphi, they had complex rules about any drinking on company property. My summary was accepted. though "If you buy it I will drink it, if you don't, I won't". But that company really could have used a lot of beer.
ON the other side, one of my employers concluded that if they gave me enough coffee they got as much good work from me as from two normal folks, and where can you get a good engineer for the cost of 15 cups a day? Wired, not tired!

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Duane Benson

3/10/2012 6:38 PM EST

I don't know that there's a law against "beer:30" at the office but HR departments tend to really frown upon it these days. Something about liability in case bad things happen on the way home.

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daleste

3/11/2012 4:46 PM EDT

One of my good friends argued that beer needs to have caffeine added to it. That way after a couple, you don't get sleepy. If you add the keg next to the coffee pot in the cube, you will not reduce the wear of the carpet on the way to the expulsion room.

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Robotics Developer

3/12/2012 10:04 PM EDT

Beer is just good food and needed for proper elevated thinking on hard to solve issues. That said most HRs frown on this sort of thing. I can say the companies that allowed beer were the most creative and productive places I worked. My beverage of choice was coffee in the morning and beer (just one) at lunch. Everything in moderation. That said, limiting the beer to a Friday or two a month might be more palatable to upper management (and HR), perhaps off site..

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Abrahim

3/13/2012 5:03 AM EDT

what i have found (prsnl exprnce) is that if you induce a little alcohol (balance is the trick) in the system..it cools down the thought process just enough that the focus on the immediate task become so coherent that it gives laser a run for its money.. i ve coded for hours straight, non stop on the most mundane tasks with a little whiskey in the blood and rock playing in my headphones .. while whiskey and others can be a little hard to calibrate, beer on the other hand gives you just the required amount needed to turn the system into a streamlined arrow. . . so for core developers and the geek brigade i say let the beer cans come in on the company expense. . . for discussions (technical), a little ethanol in the system dfntly removes the inhibitions and you can exchange many more ideas without your mind first thinking abt 'wht my senior will think' . . .so apart from the belly .. i see it has only gud to offers .. cheerz :-)

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elektroniker

3/13/2012 9:18 AM EDT

In the late 80s, I gave a talk on A/D converters to the electronics group at a German nuclear lab. After the talk, the Director of the group took me back to his office and asked if I would like a schnapps. I asked, "You're allowed to drink schnapps on the job?" The Director replied, "Only management. The workers, they have to drink beer." The cafeteria served beer to all, but the higher-ups had their own supply of the higher octane stuff.

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SteveD_Aus

3/13/2012 7:51 PM EDT

Obligatory xkcd reference is required for this post:

http://xkcd.com/323/

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Mike.Ware

3/20/2012 9:56 AM EDT

I was hoping someone would mention this. I have personally experienced the Ballmer Peak during development of one of my most successful products.

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ab3a

3/14/2012 10:52 AM EDT

A standards committee I work with has an annual face to face meeting where we plan on an evening with one's favorite alcoholic beverages. A lot of tension is dissipated this way, and typically some important concessions and compromises are made.

People are also a lot more open about their fears and concerns when they've had a couple drinks with dinner. Instead of tightly following the party line, many will relax and explain why they say these things.

We all leave the event with fonder memories and a clearer understanding of some of the various motives and skills each of the members have to offer.

It's worth every penny.

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Thompson1136

3/15/2012 9:57 AM EDT

When I started my career in 1974 it was with a engineering consulting organization, Structural Dynamics Research Corporation. The companmy was living in several buildings, oneof which had been a retaurant with a bar. This building was used to support a near continuous seminar program, ans the bar was a very useful component of that support.
It followed that the company's extraordinarily hard -working engineers could help themselves to the elixer on tap anytime after hours while they were putting in their 50-80 hour workweeks.
When the company built a grand new headquarters, the seminar facility had a bar, and the tradition continued. People would meet in the bar for meetings, for brainstorming and to socialize when they were finished for the day.
This atmosphere was terrific for recruiting, for customer relations and morale.
Eventually, after the original management team had retired and passed the torch (I was long gone by then) this traditon fell victim to the lawyers.
It was a great and treasured tradition while it lasted.

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DP23

3/15/2012 6:32 PM EDT

I recently saw a bit of command line on an engineer's t-shirt that read:

$ cd /pub
$ more beer

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Pewee

3/16/2012 5:49 AM EDT

Beer is prof there is a God

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Kristin Lewotsky

3/21/2012 11:35 AM EDT

According to the buffalo theory, drinking beer makes you smarter. A herd of buffalo can only move as quickly as its slowest, weakest members, the thinking goes. When those members die off, the net speed of the herd increases. Similarly, the performance of your brain is limited by the slowest, weakest cells. Beer kills off those brain cells, so...drinking beer actually makes you smarter.

Kristin

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Abrahim

3/21/2012 11:34 PM EDT

i dont really agree . . .brain is a massivly parallel computer and parallel computing works best when there is minimum of irrelevent exitation of node which is where the ethanol comes in. . .

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katgod

3/21/2012 12:53 PM EDT

Maybe I should save this for april 1st. but lets not forget vodka, after all if beer is good vodka should be better plus it is more efficient at delivering what you want. Oh and don't don't forget crack the super caffeine, all of this in moderation of course.

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